Adline is an ad-tech company founded by Jo Hansael and Carl-Wilhelm Vedvik. Carl-Wilhelm Vedvik is the CEO. The day-to-day management of Adline is composed of people with strong backgrounds from tech, operations, product, and marketing.

Dag Honningsvåg is Chairman of the Board, the investors include Simula innovations, Altitude Capital, Oslo Innovation Lab, GGC, Walumani Partners, Ridgehaven Venture, Hessa Holding. Lindoya Invest and OpenAir Studio LLC.